Rule29 had the opportunity to help the recent startup company LexiWynn take the next step with an evolved brand design, promotional materials, and website. Our goal was to establish LexiWynn as an immediate player in the custom purse business, and we did so by providing a look that was not only professional but unique in the marketplace. To help tell the LexiWynn story and capture the overall vibe and look, we created an image library with a professional photoshoot.